Privacy policy

Data Privacy at a Glance

General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data means any data that can personally identify you. For detailed information on data privacy, please refer to our privacy policy listed below this text.Data Collection on this WebsiteWho is responsible for data collection on this website?Data processing on this website is carried out by the website operator. You can find their contact details in the "Information on the Responsible Party" section in this privacy policy.
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How do we collect your data?
Your data is collected when you provide it to us. This could be data you enter into a contact form, for example. Other data is automatically collected by our IT systems or with your consent when you visit the website. This is mainly technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.What do we use your data for?Some of the data is collected to ensure the proper functioning of the website. Other data may be used to analyze your user behavior. What rights do you have regarding your data? You have the right to obtain free information about the origin, recipient, and purpose of your stored personal data at any time. You also have the right to request the correction or deletion of this data. If you have given consent for data processing, you can revoke this consent at any time for the future. Additionally, under certain circumstances, you have the right to request the restriction of processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority. For this purpose and for any other questions regarding data privacy, you can always contact us.

Analysis Tools and Third-Party Tools
Your surfing behavior on this website may be statistically evaluated. This is mainly done with the help of analytical programs. Detailed information on these analytical programs can be found in the following privacy policy.HostingWe host the content of our website with the following providers:DomainFactoryProvider: DomainFactory GmbH, c/o WeWork, Neuturmstraße 5, 80331 Munich (hereinafter referred to as DomainFactory). When you visit our website, DomainFactory collects various log files, including your IP addresses.Details can be found in DomainFactory's privacy policy: https://www.df.eu/en/privacy/.
The use of DomainFactory is based on Art. 6(1)(f) of the General Data Protection Regulation (GDPR). We have a legitimate interest in presenting our website in a reliable manner. If consent has been requested, the processing is carried out exclusively based on Art. 6(1)(a) GDPR and § 25(1) German Telemedia Act (TTDSG) if the consent includes the storage of cookies or access to information on the user's device (e.g., for device fingerprinting) in terms of TTDSG. The consent can be revoked at any time.

Data Processing Agreement
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a data protection contract required by law to ensure that the personal data of our website visitors is processed only according to our instructions and in compliance with the GDPR.HetznerProvider: Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (hereinafter referred to as Hetzner). Details can be found in Hetzner's privacy policy: https://www.hetzner.com/en/legal/data-protection. The use of Hetzner is based on Art. 6(1)(f) GDPR. We have a legitimate interest in presenting our website in a reliable manner. If consent has been requested, the processing is carried out exclusively based on Art. 6(1)(a) GDPR and § 25(1) TTDSG if the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) in terms of TTDSG. The consent can be revoked at any time.Data Processing AgreementWe have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a data protection contract required by law to ensure that the personal data of our website visitors is processed only according to our instructions and in compliance with the GDPR.

General Notes and Mandatory Information
Data Privacy
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data means data that can personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens. We would like to point out that data transmission over the Internet (e.g., when communicating by email) may have security vulnerabilities. Complete protection of data from access by third parties is not possible.Information on the Responsible PartyThe responsible party for data processing on this website is:

metaprice GmbH
Adolf-Kaschny-Straße 19
51373 Leverkusen
Phone: +49 (0)214 33010250
Email: support@metaprice.de

‍The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).Storage DurationUnless a specific storage period is mentioned in this privacy policy, your personal data will remain with us until the purpose for data processing ceases to exist. If you assert a justified request for deletion or revoke your consent for data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, the deletion will occur after these reasons cease to exist.

General Information on the Legal Bases of Data Processing on this WebsiteIf you have given your consent to data processing, we process your personal data based on Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, if special categories of data according to Art. 9(1) GDPR are processed. In case of explicit consent to the transfer of personal data to third countries, the data processing is also based on Art. 49(1)(a) GDPR. If you have given your consent to the storage of cookies or access to information on your device (e.g., via device fingerprinting), the data processing is additionally based on § 25(1) German Telemedia Act (TTDSG). The consent can be revoked at any time. If your data is required for the fulfillment of a contract or for pre-contractual measures, we process your data based on Art. 6(1)(b) GDPR. Furthermore, we process your data if it is necessary for compliance with a legal obligation based on Art. 6(1)(c) GDPR. Data processing may also occur based on our legitimate interest according to Art. 6(1)(f) GDPR. The relevant legal bases for each individual case will be provided in the following paragraphs of this privacy policy.Note on Data Transfer to the USA and Other Third CountriesWe use tools from companies based in the USA or other countries that do not guarantee a level of data protection comparable to that of the EU. When these tools are active, your personal data may be transferred to and processed in these third countries. We would like to point out that in these countries, a level of data protection equivalent to that of the EU cannot be guaranteed. For example, US companies are obliged to disclose personal data to security authorities without you being able to take legal action against it. Therefore, it cannot be ruled out that US authorities (e.g., intelligence agencies) may process, evaluate, and permanently store your data located on US servers for monitoring purposes. We have no control over these processing activities.Withdrawal of Your Consent to Data ProcessingMany data processing operations are only possible with your explicit consent. You can revoke a consent you have already given at any time. The lawfulness of data processing carried out until the revocation remains unaffected by the withdrawal.Right to Object to Data Collection in Special Cases and Direct Marketing (Art. 21 GDPR)IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE PURPOSE OF ASSERTING, EXERCISING, OR DEFENDING LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR). IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS CONNECTED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR). Right to Lodge a Complaint with the Competent Supervisory AuthorityIn the event of violations of the GDPR, affected persons have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their place of work, or the place of the alleged violation. This right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to Data Portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a standard, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent technically feasible.Information, Deletion, and CorrectionWithin the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin, recipient, and the purpose of data processing, as well as a right to correction or deletion of this data. For this purpose and for any other questions regarding personal data, you can always contact us.Right to Restrict ProcessingYou have the right to request the restriction of processing of your personal data. To do so, you can always contact us. The right to restrict processing exists in the following cases:If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of processing of your personal data. If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion. If we no longer need your personal data, but you need it for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of processing of your personal data instead of deletion. If you have filed an objection according to Art. 21(1) GDPR, a balancing of your and our interests must be carried out. As long as it is not yet clear whose interests outweigh the others, you have the right to request the restriction of processing of your personal data. If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a member state.SSL or TLS EncryptionFor security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Data Collection on this Website
Cookies
Our website uses so-called "cookies." Cookies are small data packets that do not cause any harm to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit ends. Persistent cookies remain stored on your device until you delete them yourself or until automatic deletion by your web browser occurs. Cookies can be either set by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services provided by third-party companies within websites (e.g., cookies for payment processing). Cookies serve various functions. Numerous cookies are technically necessary as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies may be used for analyzing user behavior or for advertising purposes. Cookies that are necessary for the electronic communication process, the provision of certain functions you desire (e.g., for the shopping cart function), or for optimizing the website (e.g., cookies for measuring website traffic) are stored based on Art. 6(1)(f) GDPR, unless another legal basis is indicated. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent has been requested for the storage of cookies and similar technologies, processing will be based exclusively on this consent (Art. 6(1)(a) GDPR and § 25(1) TTDSG); the consent can be revoked at any time. You can configure your browser to be informed about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for specific cases or in general, and to enable the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. You can find information about which cookies and services are used on this website in this privacy policy.Consent with UsercentricsThis website uses the consent technology from Usercentrics to obtain your consent to the storage of certain cookies on your device or the use of certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/en/ (hereinafter "Usercentrics"). When you visit our website, the following personal data is transferred to Usercentrics: Your consent(s) or the revocation of your consent(s), Your IP address, Information about your browser, Information about your device, Time of your visit to the website. Furthermore, Usercentrics stores a cookie in your browser to be able to assign the granted consents or their revocation to you. The data collected in this way will be stored until you request us to delete it, delete the Usercentrics cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention obligations remain unaffected. The use of Usercentrics serves to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6(1)(c) GDPR. Data processing is carried out in accordance with an agreement on commissioned data processing (AVV) with Usercentrics. This is a legally prescribed contract that ensures that Usercentrics processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.Consent with CookiebotOur website uses the consent technology from Cookiebot to obtain your consent to the storage of certain cookies on your device or the use of certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter "Cookiebot"). When you visit our website, a connection to the Cookiebot servers is established to obtain your consents and other declarations regarding the use of cookies. Cookiebot then stores a cookie in your browser to be able to assign the granted consents or their revocation to you. The data collected in this way will be stored until you request us to delete it, delete the Cookiebot cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention obligations remain unaffected. The use of Cookiebot serves to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6(1)(c) GDPR. Data processing is carried out in accordance with an agreement on commissioned data processing (AVV) with Cookiebot. This is a legally prescribed contract that ensures that Cookiebot processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Consent with Consent Manager
Our website uses the consent technology from ConsentManager, provided by Jaohawi AB, Håltegelvägen 1b, 72348 Västerås, Sweden, website: https://www.consentmanager.de (hereinafter "ConsentManager"), to obtain your consent to the storage of certain cookies on your device or the use of certain technologies and to document this in compliance with data protection regulations. When you visit our website, a connection is made to the servers of ConsentManager to obtain your consents and other declarations regarding the use of cookies. Subsequently, ConsentManager stores a cookie in your browser to be able to assign the granted consents or their revocation to you. The data collected in this way will be stored until you request us to delete it, delete the ConsentManager provider cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention obligations remain unaffected. The use of ConsentManager is to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6(1)(c) GDPR. Data processing is carried out in accordance with an agreement on commissioned data processing (AVV) with ConsentManager. This is a legally prescribed contract that ensures that ConsentManager processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Pixelmate
Our website uses Pixelmate to obtain your consent to the storage of certain cookies on your device or the use of certain technologies and to document this in compliance with data protection regulations. Pixelmate is locally installed on our servers, so no connection is made to the servers of the Pixelmate provider. Pixelmate stores a cookie in your browser to be able to assign the granted consents or their revocation to you. The data collected in this way will be stored until you request us to delete it, delete the Pixelmate cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention obligations remain unaffected. The use of Pixelmate is to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6(1)(c) GDPR. Data processing is carried out in accordance with an agreement on commissioned data processing (AVV) with Pixelmate. This is a legally prescribed contract that ensures that Pixelmate processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.Contact FormIf you submit inquiries to us via the contact form, your information from the inquiry form, including the contact details you provided there, will be stored for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent. The processing of this data is based on Art. 6(1)(b) GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if it has been obtained; the consent can be revoked at any time. The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after the completed processing of your inquiry). Mandatory statutory provisions – especially retention periods – remain unaffected.Inquiries via Email, Phone, or FaxIf you contact us via email, phone, or fax, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We will not share this data without your consent. The processing of this data is based on Art. 6(1)(b) GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if it has been obtained; the consent can be revoked at any time. The data sent by you to us via contact requests will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after the completed processing of your request). Mandatory statutory provisions – especially statutory retention periods – remain unaffected.Communication via WhatsAppFor communication with our customers and other third parties, we use the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from accessing the contents of the communication. However, WhatsApp has access to metadata that is generated during the communication process (e.g., sender, recipient, and timestamp). We also note that WhatsApp, according to its own statement, shares personal data of its users with its US-based parent company, Meta. For more details on data processing, please refer to WhatsApp's privacy policy at: https://www.whatsapp.com/legal/#privacy-policy. The use of WhatsApp is based on our legitimate interest in the fastest and most effective communication with customers, interested parties, and other business and contractual partners (Art. 6(1)(f) GDPR). If appropriate consent has been requested, data processing is based solely on the consent; it can be revoked at any time with effect for the future. The communication content exchanged between us and WhatsApp will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after completing your request). Mandatory statutory provisions – especially retention periods – remain unaffected. We use WhatsApp in the "WhatsApp Business" variant. The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum. We have concluded an agreement on commissioned data processing (AVV) with the aforementioned provider.

Use of Chatbots
We use chatbots to communicate with you. Chatbots can respond to your questions and other inputs without human assistance. For this purpose, chatbots analyze additional data alongside your inputs to provide suitable responses (e.g., names, email addresses, other contact details, customer numbers, and other identifiers, orders, and chat history). Additionally, chatbots may collect your IP address, log files, location information, and other metadata. This data is stored on the servers of the chatbot provider. User profiles can be created based on the collected data. Furthermore, the data can be used for displaying interest-based advertising if the other legal requirements (especially consent) are met. For this purpose, chatbots can be linked to analysis and advertising tools. The collected data can also be used to improve our chatbots and their response behavior (machine learning). The data you enter during communication will remain with us or the chatbot operator until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after completing your request). Mandatory statutory provisions – especially retention periods – remain unaffected. The legal basis for the use of chatbots is Art. 6(1)(b) GDPR if the chatbot is used for contract initiation or within the framework of contract performance. If appropriate consent is requested, processing is based solely on Art. 6(1)(a) GDPR and § 25(1) TTDSG, to the extent that the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of TTDSG. The consent can be revoked at any time. In all other cases, the use is based on our legitimate interest in efficient customer communication (Art. 6(1)(f) GDPR). We use the following chatbots:ManyChatThe provider is ManyChat, Inc., 535 Everett Ave, Palo Alto, CA 94301, USA (hereinafter "ManyChat"). In the context of interacting with you, ManyChat processes publicly available information from your social media profiles, your navigation behavior on our website, your chat history, other input data, and log data (IP address, browser used, etc.). You can find ManyChat's privacy policy here: https://manychat.com/privacy_statement.html and https://manychat.com/privacy.html. The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://manychat.com/privacy.html. We have concluded an agreement on commissioned data processing (AVV) with the aforementioned provider.

Social MediaFacebookThis website uses elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries. An overview of Facebook's social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.When the social media element is active, a direct connection is established between your device and the Facebook server. As a result, Facebook receives the information that you have visited this website with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that as the provider of these pages, we have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please refer to Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation. If consent (Consent) has been obtained, the use of the above-mentioned service is based on Art. 6(1)(a) GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in comprehensive visibility in social media (Art. 6(1)(f) GDPR). To the extent that personal data is collected on our website using the tool described here and transferred to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after the data has been forwarded is not part of the joint responsibility. The obligations that are jointly incumbent on us have been set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. Rights of data subjects (e.g., requests for information) regarding the data processed by Facebook can be asserted directly with Facebook. If you assert your rights as a data subject with us, we are obliged to forward them to Facebook. The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.TwitterThis website incorporates features of the Twitter service. These features are provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland. When the social media element is active, a direct connection is established between your device and the Twitter server. Twitter thereby receives information about your visit to this website. By using Twitter and the "Re-Tweet" function, the websites you visit will be linked to your Twitter account and disclosed to other users. We would like to point out that as the provider of these pages, we have no knowledge of the content of the transmitted data or its use by Twitter. For more information, please refer to Twitter's privacy policy at: https://twitter.com/de/privacy. If consent (Consent) has been obtained, the use of the above-mentioned service is based on Art. 6(1)(a) GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in comprehensive visibility in social media (Art. 6(1)(f) GDPR). The data transfer to the USA is based on the standard contractual clauses of the European Commission.

Details can be found here: https://gdpr.twitter.com/en/controller-to-controller-transfers.html. You can change your privacy settings on Twitter in your account settings at: https://twitter.com/account/settings.InstagramThis website incorporates features of the Instagram service. These features are provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website. If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that as the provider of these pages, we have no knowledge of the content of the transmitted data or its use by Instagram. If consent (Consent) has been obtained, the use of the above-mentioned service is based on Art. 6(1)(a) GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in comprehensive visibility in social media (Art. 6(1)(f) GDPR). To the extent that personal data is collected on our website using the tool described here and transferred to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited to the collection of the data and its transfer to Facebook or Instagram. The processing carried out by Facebook or Instagram after the data has been forwarded is not part of the joint responsibility. The obligations that are jointly incumbent on us have been set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook or Instagram tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook or Instagram products. Rights of data subjects (e.g., requests for information) regarding the data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert your rights as a data subject with us, we are obliged to forward them to Facebook. The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381. For more information, please refer to Instagram's privacy policy: https://instagram.com/about/legal/privacy/.

XING
This website uses elements of the XING network. The provider is New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany. When you access one of our pages that contains elements of XING, a connection to XING's servers is established. As far as we know, no personal data is stored in this process. In particular, no IP addresses are stored and the usage behavior is not evaluated. If consent (Consent) has been obtained, the use of the above-mentioned service is based on Art. 6(1)(a) GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in comprehensive visibility in social media (Art. 6(1)(f) GDPR). For more information on data protection and the XING Share button, please refer to XING's privacy policy at: https://www.xing.com/app/share?op=data_protection.

Analysis Tools and Advertising
Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is used solely for the administration and delivery of the tools integrated through it. However, the Google Tag Manager does collect your IP address, which may be transmitted to Google's parent company in the United States. The use of the Google Tag Manager is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in a fast and uncomplicated integration and management of various tools on his website. If appropriate consent has been obtained, processing is based solely on Art. 6(1)(a) GDPR and § 25(1) TTDSG, to the extent that the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of TTDSG. The consent can be revoked at any time.Google AnalyticsThis website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics allows the website operator to analyze the behavior of website visitors. To achieve this, the website operator receives various usage data, such as page views, dwell time, operating systems used, and the origin of the user. This data is assigned to the respective user device. A user ID is not assigned. Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google on behalf of the website operator about the use of this website is usually transferred to a Google server in the USA and stored there. The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and § 25(1) TTDSG. The consent can be revoked at any time. The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.IP AnonymizationWe have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.Browser PluginYou can prevent Google from collecting and processing your data by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en. For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Demographic Characteristics in Google Analytics
This website uses the "demographic characteristics" function of Google Analytics to display suitable advertising within the Google advertising network to website visitors. This allows reports to be created that contain statements about the age, gender, and interests of website visitors. This data comes from interest-based advertising by Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can disable this feature at any time in your Google account's ad settings or generally prohibit Google Analytics from collecting your data as described in the "Objection to Data Collection" section.Data Processing AgreementWe have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Hotjar
This website uses Hotjar.
The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https://www.hotjar.com). Hotjar is a tool for analyzing your user behavior on this website. With Hotjar, we can record your mouse and scroll movements and clicks. Hotjar can also determine how long you stayed at a specific spot with your mouse. Hotjar creates so-called heatmaps from this information, which allows us to determine which areas of the website are preferred by visitors. Furthermore, we can determine how long you stayed on a page and when you left it. We can also track where you abandoned your entries in a contact form (so-called conversion funnels). Additionally, Hotjar allows us to gather direct feedback from website visitors. This function is used to improve the website offerings of the website operator. Hotjar uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). If consent (Consent) has been obtained, the use of the aforementioned service is based on Art. 6(1)(a) GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in analyzing user behavior to optimize both our website offerings and advertising (Art. 6(1)(f) GDPR).Disabling HotjarIf you want to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/. Please note that deactivating Hotjar must be done separately for each browser or device. For more information about Hotjar and the data collected, please refer to Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy.

Data Processing Agreement
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required contract that ensures that this service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.Google AdsThe website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads enables us to display advertisements in the Google search engine or on third-party websites when users enter certain search terms in Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available at Google (e.g., location data and interests) (target group targeting). As the website operator, we can quantitatively evaluate this data by analyzing, for example, which search terms led to the display of our advertisements and how many ads led to corresponding clicks. The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent can be revoked at any time. The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.Google Ads RemarketingThis website uses the features of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. With Google Ads Remarketing, we can assign specific target groups to people who have interacted with our online offering in order to subsequently display interest-based advertising to them within the Google advertising network (remarketing or retargeting). Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to the cross-device functions of Google. This allows interest-based, personalized advertising messages that have been adapted to you based on your previous usage and browsing behavior on one device (e.g., mobile phone) to be displayed on another of your devices (e.g., tablet or PC). If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/. The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent can be revoked at any time. For more information and the privacy policy, please see Google's privacy policy: https://policies.google.com/technologies/ads?hl=en.

Creating Target Audiences with Customer Match To create target audiences, we use, among other things, Google Ads Remarketing's customer match. In doing so, we provide certain customer data (e.g., email addresses) from our customer lists to Google. If the corresponding customers are Google users and logged into their Google account, they will be shown appropriate advertising messages within the Google network (e.g., on YouTube, Gmail, or the search engine).Google Conversion TrackingThis website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of Google Conversion Tracking, Google and we can recognize whether certain actions have been performed by the user. For example, we can evaluate which buttons on our website are clicked most frequently and which products are viewed or purchased most frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and the actions they performed. We do not receive any information that personally identifies the user. Google itself uses cookies or comparable recognition technologies for identification. The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent can be revoked at any time. For more information about Google Conversion Tracking, please see Google's privacy policy: https://policies.google.com/privacy?hl=en.

Meta Pixel (formerly Facebook Pixel)
This website uses Facebook/Meta's visitor action pixel for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries. This allows us to track the behavior of website visitors after they have clicked on a Facebook advertisement and been redirected to the provider's website. This enables the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and can optimize future advertising campaigns. The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of users. However, Facebook stores and processes the data so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with Facebook's data usage policy (https://de-de.facebook.com/about/privacy/). This allows Facebook to place advertisements on Facebook pages and outside of Facebook. We, as the operator of the pages, cannot influence this use of the data. The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent can be revoked at any time. To the extent that personal data is collected on our website using the tool described here and transferred to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transmission to Facebook. The processing carried out by Facebook after the data has been forwarded is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of the agreement can be found at the following link: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for ensuring the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. You can assert your rights as an affected person (e.g., requests for information) directly to Facebook. If you assert your rights with us, we are obliged to forward them to Facebook. The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381. You can find further information on data protection at Facebook here: https://de-de.facebook.com/about/privacy/. You can also deactivate the remarketing function "Custom Audiences" in the advertising settings under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.Facebook Conversion APIWe have integrated Facebook Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries. Facebook Conversion API allows us to capture the interactions of website visitors with our website and transmit them to Facebook in order to improve advertising performance on Facebook. To do this, the time of the call, the accessed webpage, your IP address, and your user agent, as well as possibly other specific data (e.g., purchased products, value of the shopping cart, and currency) are recorded. A complete overview of the data that can be recorded can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters. The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent can be revoked at any time. To the extent that personal data is collected on our website using the tool described here and transferred to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transmission to Facebook. The processing carried out by Facebook after the data has been forwarded is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of the agreement can be found at the following link: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for ensuring the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. You can assert your rights as an affected person (e.g., requests for information) directly to Facebook. If you assert your rights with us, we are obliged to forward them to Facebook. The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381. You can find further information on data protection at Facebook here: https://de-de.facebook.com/about/privacy/.Data Processing AgreementWe have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required contract that ensures that this service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.Facebook Custom AudiencesWe use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. When you visit or use our websites and apps, take advantage of our free or paid offerings, transmit data to us, or interact with the Facebook content of our company, we collect your personal data. If you give us consent to use Facebook Custom Audiences, we will transmit this data to Facebook, which allows Facebook to display suitable advertising to you. Furthermore, target groups can be defined with your data (Lookalike Audiences). Facebook processes this data as our processor. Details can be found in Facebook's terms of use: https://www.facebook.com/legal/terms/customaudience. The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent can be revoked at any time. The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.

LinkedIn Insight Tag
This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.Data processing by LinkedIn Insight TagWith the help of the LinkedIn Insight Tag, we receive information about the visitors to our website. If a website visitor is registered with LinkedIn, we can analyze the professional data (e.g., career level, company size, country, location, industry, and job title) of our website visitors and better tailor our site to the respective target groups. Furthermore, using the LinkedIn Insight Tag, we can measure whether the visitors to our website make a purchase or take other actions (conversion tracking). Conversion tracking can also be done across devices (e.g., from PC to tablet). LinkedIn Insight Tag also offers a retargeting function, which allows us to display targeted advertising to visitors of our website outside the website, with no identification of the advertising recipient according to LinkedIn. LinkedIn also collects so-called log files (URL, referrer URL, IP address, device and browser properties, and time of access). The IP addresses are shortened or hashed (pseudonymized) if used to reach LinkedIn members across devices. The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is deleted within 180 days. The personal data of website visitors collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use it for its own advertising purposes. For more details, please refer to LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.Legal basisTo the extent that consent (Consent) has been obtained, the use of the above-mentioned service is based solely on Art. 6(1)(a) GDPR and § 25 TTDSG. Consent can be revoked at any time. To the extent that no consent has been obtained, the use of this service is based on Art. 6(1)(f) GDPR; the website operator has a legitimate interest in effective advertising measures, including social media. The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.Objection to the use of LinkedIn Insight TagYou can object to the analysis of user behavior and targeted advertising by LinkedIn under the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent the linking of data collected by LinkedIn with your LinkedIn account when visiting our website, you must log out of your LinkedIn account before visiting our website.

Data Processing Agreement
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a legally required contract that ensures that this service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.Newsletter and Postal AdvertisingNewsletter DataIf you would like to subscribe to the newsletter offered on the website, we require your email address and information that allows us to verify that you are the owner of the provided email address and consent to receive the newsletter. Further data will not be collected or will only be collected on a voluntary basis. For the processing of the newsletter, we use newsletter service providers, which will be described below.MailchimpThis website uses the services of Mailchimp to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA. Mailchimp is a service that can be used to organize and analyze newsletters, among other things. If you enter data for the purpose of subscribing to the newsletter (e.g., email address), it will be stored on Mailchimp's servers in the USA. With the help of Mailchimp, we can analyze our newsletter campaigns. When you open an email sent with Mailchimp, a file included in the email (known as a web beacon) connects to Mailchimp's servers in the USA. This way, it can be determined whether a newsletter message has been opened and which links have been clicked on, if any. In addition, technical information is recorded (e.g., time of access, IP address, browser type, and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of recipients. If you do not want to be analyzed by Mailchimp, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. Data processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of data processing operations that have already taken place remains unaffected by the revocation. The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from Mailchimp's servers after you unsubscribe from the newsletter. Data that has been stored for other purposes (e.g., email addresses for the members' area) remains unaffected. Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://mailchimp.com/eu-us-data-transfer-statement/ and https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses. After unsubscribing from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist to prevent future mailings. The data from the blacklist is used only for this purpose and not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest in the sense of Art. 6(1)(f) GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.Contract Data ProcessingWe have concluded a contract data processing agreement with the service provider mentioned above. This is a legally required contract that ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.Postal AdvertisingWe use your address to send postal advertising (e.g., brochures or catalogs) in compliance with all legal requirements. The legal basis for this is our legitimate interest in direct marketing in accordance with Art. 6(1)(f) GDPR. If a corresponding consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; the consent can be revoked at any time. Specific legal provisions for postal advertising may apply to this effect. In the event of revocation, we will delete your data from the distribution list, unless there are other legally permissible reasons for the storage of your data.