Amazon PPC Campaigns – Who Should Use Them and What Does PPC Mean?

Amazon PPC Campaigns – Who Should Use Them and What Does PPC Mean?

Regardless of the category, it is crucial to ensure that the product you want to advertise meets the minimum standards of the most effective Amazon SEO strategies. Ideally, the product should already have some good reviews.

Key SEO Properties

Product Images:

• Ensure that the listing has enough images to cover the most important facts for the customer experience.
• Ideally, there should be 7 images and a short video.
• The most impactful images should be the first three.
  • The main image should show the product on a white background.
  • Images 2 and 3 should highlight the most relevant facts for the customer, such as ingredients, sizes, or special features.

Title:

• An informative title is essential, but avoid overwhelming the customer with too many details. Mention the main features and keep the title within 120-150 characters, depending on the category.

Bullet Points:

• You have up to 250 characters per bullet point. Use this space to include keywords that potential customers are searching for. Ensure that the total bullet points do not exceed 1000 bytes.
• Consider using small emojis to make the bullet points more readable and to highlight the key points at a glance.

Description:

• Not many customers will read your product description if the product is easy to use or its usage is clear. Still, use the 2000-character space to provide helpful hints and explanations that might persuade the customer to choose your product.

A+ Content:

• A+ Content enhances your product ranking. You can simplify the process by using a company description as A+ Content, saving time and still yielding positive effects.
• For those more detail-oriented, creating unique A+ Content for each product is also an option.

If your listing does not meet these points, reconsider starting with PPC. The poorer the product setup, the more budget you'll need for the campaigns, making it harder to achieve a reasonable ACoS.

Key PPC Terms Defined

• Keyword: A term set by advertisers so their ads appear in search results when that term is used.
• Search Term: The actual term used by a customer in the Amazon search. Keywords and search terms often match.
• ACoS (Advertising Cost of Sale): A primary metric for managing Amazon ad campaigns, showing the ratio of ad spend to ad revenue. For example, spending €10 on ads to generate €100 in sales results in an ACoS of 10%.
  • Note: The displayed ACoS in the Amazon ad console only includes ad sales, not organic sales.
• RoAS (Return on Advertising Spend): Indicates how much revenue is generated per euro of ad spend. If your ad revenue is €100 and your ad spend is €10, the RoAS is 10.
• Ad Sets/Ad Groups: Groupings within ad campaigns where keywords, products, and placements can be consolidated.
• CTR (Click-Through Rate): The ratio of ad clicks to impressions, calculated by dividing the number of clicks by the number of impressions.
• SERP (Search Engine Results Pages): The page displaying search results after a query.

At metaprice Consulting, we assist you in setting up and managing targeted PPC campaigns. We also ensure that your listings are perfectly aligned with your PPC campaigns, aiming for the best possible ACoS or RoAS. To guarantee our dedication to your products and PPC campaigns, our pricing model ensures we only profit when your campaigns and products generate sufficient revenue.

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