Attention, Amazon Sellers: New Tracking Requirements Starting in January!

Amazon has announced an important change for all sellers managing their own shipping (known as FBM sellers). Starting January 15, new guidelines will apply to tracking rate requirements, which could impact many sellers. Here’s an overview of what you need to know to be prepared.

What Exactly is Changing?

The new requirements apply to certain types of orders that now influence the calculation of the valid tracking rate:

1. Domestic Shipments Above €15
   All domestic orders valued above €15 will now require a valid tracking number. These orders will be included in calculating the tracking rate.
2. Orders with All Carriers
   Regardless of whether carriers are integrated with Amazon or not, the tracking rate will be measured for all shipments. This means that all shipping partners in your fulfillment process will affect your tracking rate.
3. Cross-Border Shipments Under Specific Conditions
   Shipments from European countries (including the UK) valued below €20 and sent via postal services are also covered by this new regulation.

Amazon requires that the rate of valid tracking numbers remains at least 95%. Sellers must ensure that nearly all relevant shipments include a valid tracking number.

What Does This Mean for You as a Seller?

These new guidelines may require some sellers to adjust their existing processes, especially regarding tracking and shipping workflows. If one or more of these changes applies to your sales, now is the time to review your shipping process carefully. This will help ensure you meet the required 95% tracking rate in January and continue selling successfully on Amazon.

In Summary

If you haven’t focused much on tracking before, that will now need to change. Meeting the new requirements is crucial to avoid account restrictions or penalties. Get ready now to hit the ground running in January!

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